Vehicle fleet graphics for car repair courtesy vehicles
Posted by Rich Novia on Fri, Nov 04, 2011
Fleet graphics (aka car signs) offer effective, repeat branding impressions for your target clients! We receive many requests to create graphics for businesses with multiple vehicles. Whether they be service vehicles, utility trucks and vans, rental cars, or courtesy vehicles from a dealer or repair shop, fleet graphics are a great way to create multiple "mobile billboards" in your community that clearly communicate your company name and marketing message.
As a case in point regarding the use of fleet graphics for business advertising, we have been working with a local middle Tennessee company called EuroFix that specializes in the repair of European-made cars. When you drop your car off for service, you will likely get a loaner vehicle from them, in which the vehicle will most likely be branded with vehicle graphics featuring their logo and company info (unless it hasn't made it to us yet!). We worked with Eurofix to determine how to brand the vehicles with metallic blue and metallic silver cut vinyl graphics. With a fleet of over 30 cars and vans, it was important to maintain consistency in the graphics and to achieve a professional, classy image at an affordable price point.
Fleet graphics are also effective for service companies. With many trucks and service vehicles on the road across town, vehicle graphics significantly increase the number of branding and marketing impressions you can make on potential clients. Being visually accesible in the real world allows these potential clients to identify your brand and key contact information. You need to spark that original thought first, so having multiple service vehicles with the same branding on them keeps your presence in people's minds; hence translating to leads and more business.
And what would a catering van be without branded graphics as custom van wrap to clearly identify the caterer/restaurant?
Fleet graphics are also one of the most cost effective ways to communicate your marketing message - reference the table below for a cost comparison per thousand impressions between various forms of advertising.
Ready to brand your fleet with vehicle graphics? Call now!
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12-Point SignWorks provides attractive and effective commercial signage including custom car wraps, vehicle graphics, lobby signs, indoor business signs, and outdoor commercial signs.
We provide our services to customers located in Williamson, Davidson, and Maury counties of Tennessee including the cities of Nashville, Brentwood, Franklin, and Spring Hill. We also enjoy relationships with clients nationwide from coast to coast.
Call us now at 615-595-6564 or contact us via email. We are located at 1120 Lakeview Dr, Ste. 900, Franklin, TN 37067.
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