How Consumers Respond to Vehicle Wraps and Fleet Graphics
Being in the business of vehicle wraps and fleet graphics, we often get asked the question, "is a vehicle wrap really worth it, and does it really work?" The answer is yes. Brand exposure is one of, if not the most valuable marketing tool for generating traffic, and driving leads to your business. Being front and center repetitively in the eyes of your consumer helps generate brand awareness, and triggers their brain to associate your product or service with their need for it. There are companies who sole purpose is to create marketing and advertising across a variety of media outlets to increase exposure and brand awareness. So, does marketing in general work? Yes, and here are some numbers to show the impact vehicle wraps and fleet graphics can have on your marketing strategy, and why you should always find a way to work them into your advertising budget.
The trucking Association & Outdoor Advertising Association recently released some statistics based on consumer responses, and the numbers should help put a value of wraps and fleet graphics to your marketing campaigns. The average delivery/service vehicle makes approximately 16 million visual impressions annually. This puts your brand front and center to your local area economy, and allows you to saturate the area and region with your branding. Reflective graphics boost visual impressions by up to 40% by extending visibility during odd operating hours. With the availability of printable reflective films, creating custom logos and graphics using industry standard Pantone colors allows companies to provide reflective options without sacrificing brand standards. 91% of consumers notice words and images, and 29% would base a buying decision based on the impression of that company's commercial graphics. A key point for fleet and vehicle graphics states 97% of consumers remember ads placed on commercial vehicles, vs. 19% placed on billboards, and 98% feel vehicle graphics create a positive image for the advertiser. Mobilize your brand by diversifying your marketing, and consumers will associate your company with professional quality.
Marketing is all about expanding your market reach; saturating chosen markets and demographics with your service or product with advertising that separates you from your competition is imperative to a successful marketing effort. Whether your company is large or small, mobile advertising is a cost-effective media asset. In fact, study after study ranks mobile media as the most cost-effective and influential advertising media available.* Currently, mobile media advertising offers the lowest cost-per-impression of any major advertising media available. Add in the ability to re-wrap the fleet or company vehicle if you chose to change specific marketing strategies quarterly or yearly, your visual impact is only limited to your creativity. Hit the ground running with mobile advertising, and diversify your brand with forward movement. (*American Trucking Association)
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12-Point SignWorks provides attractive and effective commercial signage including custom car wraps, vehicle graphics, lobby signs, indoor business signs, and outdoor commercial signs.
We provide our services to customers located in Williamson, Davidson, and Maury counties of Tennessee including the cities of Nashville, Brentwood, Franklin, and Spring Hill. We also enjoy relationships with clients nationwide from coast to coast.
Call us now at 615-595-6564 or contact us via email. We are located at 1120 Lakeview Dr, Ste. 900, Franklin, TN 37067.