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Super Bowl Piano Wrap for Alicia Keys and the National Anthem

 

Super Bowl XLVII brings you this exciting Project of the Week: a color change piano wrap specially done for Alicia Keys to sing the National Anthem at the start of the 2013 game!

Alicia Keys piano wrap at the Super Bowl Credit: (Getty Photo)Alicia Keys at the Super Bowl Credit: (Getty Photo)

Here's how it came together:

Color change piano wrap for Super Bowl National Anthem by Alicia Keys

We highlighted a color change baby grand piano wrap in a previous article when there was a need to transform a black piano shell into a white one for a performance at the re-opening of the Gaylord Opryland Hotel in Nashville.  

This latest project was a collaboration of three companies: Yamaha Entertainment Group; Seale Keyworks; and yours truly - 12-Point SignWorks!  Yamaha was instrumental (pun intended) in bringing us all together.  Seale Keyworks was responsible for preparing the piano, shipping it, and setting it up (tuned, of course) for Alicia to play.  Prior to packing the piano for shipment, we were brought in to do a color change vinyl wrap transforming the black finish to a matte metal silver.  Final touches included adding the Yamaha logo as a black vinyl applique'.  The finished wrap on the piano shell looked as though it were made of aluminum!

Matte silver vinyl piano wrap preparation for Super Bowl National Anthem

The specific color was chosen after considering several choices from three different wrap vinyl manufacturers, and the company videographer was consulted to make sure the color chosen would work well with the lighting and stage arrangement.  The metallic matte silver vinyl chosen for the piano wrap is fabricated by Hexis.

Historically, when a performer or event has required a color change or special finish on a piano, Seale Keyworks has painted the piano.  But what do you do with a purple piano after it's particular event is completed?  High performance wrap vinyl provides a number of benefits for this unique piano wrap application including the following:

  • The vinyl is readily stretchable and conformable to the variety of shapes required in a piano wrap.
  • Wrap vinyl has an "air release" feature that makes it easier to apply without trapping unsightly air bubbles.
  • Wrap vinyl has a removable adhesive that will be relatively easy to remove from the piano's original gloss finish without damage to the finish and without leaving residue.
  • Wrap vinyl is available in a wide number of colors and textures.

Seale Keyworks dismantled the piano so that we would be able to wrap individual components including the legs, pedal tree, lid, lid prop, fallboard, etc.  We completed the piano wrap inside the company's paint booth in order to minimize costs and the need to move it to our wrap facility.  Seams and cut edges were carefully hidden to make the piano wrap look as much like paint as possible, and the positive comments from all who saw it stood as a testimonial of the high quality of the wrap installation.

Super Bowl vinyl piano wrap prior to final assembly

Seale Keyworks reassembled the entire piano prior to shipment to New Orleans:

    Super Bowl vinyl piano wrap after re-assembly Silver vinyl piano wrap for Super Bowl national anthem Alicia Keys

Photos courtesy of Seale Keyworks

After the vinyl had been applied to the various piano components, we applied some protective, low-tack tape to the surfaces that would most likely be in contact with the piano's shipping case.  We also left some extra vinyl with Seal Keyworks so that in the case of any damage to the piano wrap during transit or set-up, they would have some material on hand to do some quick patch work.

Once on-site, Seale Keyworks set up and tuned the piano ... no pressure!

Seale Keyworks tuning the Super Bowl piano on sitePhotos courtesy of Seale Keyworks

Given the local interest ("who knew that a couple of companies in Franklin TN would be involved with the opening ceremonies of the Super Bowl?!"), one of our local news channels came to interview the wrap installers.  Check out this link to Channel 5 News that provides more details including a brief time lapse video presentation of the piano wrap in progress.

Our local newspaper The Tennessean also published an online article regarding the collaboration between Seale Keyworks and 12-Point SignWorks - see "Two Middle TN companies key to Alicia Keys' Super Bowl performance."

We appreciate the interest of the local news media outlets!

Many thanks to Yamaha Entertainment Group and the folks at Seale Keyworks for their collaboration to make this possible!


Call us now at 615-595-6564 or contact us via email. We are located at 1120 Lakeview Dr, Ste. 900, Franklin, TN 37067.

Comments

Murray & Team- 
Excellent work as always. I hope you were sent an autographed CD! Don't forget the little folks when you are rich and famous ;-) 
Rock On!!
Posted @ Monday, February 04, 2013 12:51 PM by Jennifer Tompkins
Thanks for your encouragement, Jen! We sure appreciate the support!
Posted @ Monday, February 04, 2013 1:42 PM by Murray Johns
Murray! 
I think I cheered louder for your piano than I did for the actual game. Beautiful! I was so proud!  
Callie Trane
Posted @ Tuesday, February 05, 2013 9:57 PM by Callie Trane
Thank you, Callie! Wasn't that a thrill to see live on TV?
Posted @ Wednesday, February 06, 2013 8:22 AM by Murray Johns
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